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Assignment for BS3007 Logistics Strategy (2022/2023)

This is an individual assignment consisting of ONE question, representing 100% of the overall mark of the module.

The logistics industry plays an increasingly important role in the global economy. logistics service providers (LSPs) are of different types and these actors have different growth options to choose from.

Choose ONE LSP that operates internationally or one in your view that has the potential to grow internationally in the near future.

Analyse from the LSP perspective in terms of

How should your chosen LSP grow/develop its business internationally for the next 5 years? Specifically, analyse which growth option(s) should it choose to grow for next 5 years, why and how  it should grow following the chosen growth option(s).

Scope of analysis

  • The scope of analysis could be flexible.
    • For example, you can choose the scope at the global, continental/regional or country levels. You are also free to analyse the Group Company as a whole or one of its subsidiaries.
    • It is acceptable to focus on certain product/service category of the chosen companies as well.

Remarks: whatever scope you choose, you should clarify your scope of analysis in the introduction section of your report.

  • For the purpose of this assignment, an LSP is broadly defined as any business that provides logistics services. LSPs can be for example, carriers, freight forwarders, third-party logistics service providers or fourth-party logistics service providers. You are free to choose any type of LSPs.

Assignment/report Structure:

Start with a brief AND concise introduction to the core issue, the chosen company focused and scope of analysis etc. Keep the main focus of the report on analysing the assignment questions. Feel free to place details of the general information of the chosen company, which is less relevant for your core analysis in the Appendix. 

On the front page, students should include the following:

  • Name and student number
  • Title of coursework
  • Module code and title
  • Word counts of the assignment

The assignment should be completed as a 2000 word (+/-10%) report (excluding references, tables, figures and appendices). It should be thoroughly researched with all sources and references fully acknowledged. Guidelines on referencing are available from the library. It is important for the quality of your argument to include a considerable number of references from reliable literature sources in your assignment.

The assignment must be submitted electronically in the module portal by 11:00 am on Tuesday 09 May, 2023. If there are any special circumstances meaning that you are unable to meet the submission deadline, you must obtain an extension in advance. Any unauthorised late submissions will receive a ZERO mark.

Plagiarism will not be tolerated. It is fairly easy to identify material that has been plagiarised. Any instances will be reported to the Unfair Practice Coordinator.

Marking criteria

Overall, students are encouraged to be practical/pragmatic in their approach to analysing and developing solutions/recommendations for this assignment. Please see the specific and detailed marking criteria in “marking criteria” document.

Dr. Xiaobei Wang

Lecturer in Logistics and Operations Management

Cardiff Business School, Cardiff University

Email: wangx150@cardiff.ac.uk

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