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Assessment is by 100% coursework and comprises two components:

  1. An individual essay of 2500 words addressing a proposed plan for a ‘pure research’ study (60%)


Students will develop and write their own proposed plan for a ‘pure research’ study using the following structure:

  1. Rationale, aims and objectives of their proposed ‘pure research’ study (500 words max.)
  1. Acknowledgement of parent and core literatures that provide theoretical understanding and conceptualisation of the topic area with which the proposed ‘pure research’ study concerns (1000 words max.)
  1. Detailed explanation and justification of the empirical research methodology that is proposed to address their ‘pure research’ study (1000 words max.)

*Further extensive structure detail can be found below in Appendix 1*

The proposal must not be merely descriptive but approached with the intention that someone wanting to do the ‘pure research’ study could do so.

Appendix One

1. Rationale, aims and objectives of a pure research topic (500 words max.)                                                                       2. Acknowledgement of parent and core literatures, towards the understanding and conceptualisation of the research topic, showing progression in relation to the research problem (1000 words max.)                           3. Detailed description of empirical research methodology (1000 words max.)                                                                                     Appendices:           References:    1.1 Introduction Write a paragraph stating the proposed overall research study topic area, the International business domain that it relates to and its relevance to current thinking, business concepts and international business practice.   1.2 Rationale for study Write about the background to the proposed research study area, historical and current debates in this field and context, how research in the proposed area has evolved and what has led to current thinking in the domain.  There should be some discussion that provides an overview of the importance of the proposed research study area in relation to doing international business – in general/ in the chosen context/over time.   1.3 Justification of research (gap in knowledge) This section should emphasise the importance of the proposed topic chosen, why it would be worthy of research, how relevant it would be to the study of international business,  how relevant it would be to the chosen context of study (industry/company type/market) and the existing key areas that are either unresolved, or need further investigation – in relation to what has already been published.   1.4 Research problem/aim and objectives In this section, state the proposed overall aim, in a sentence; then list each objective with a little explanation/justification   Objective 1 and justificationObjective 2 and justificationObjective 3 and justification   The proposed objectives should cover all issues relevant to fulfilling the aim.   2.1 Review of the key literature This section should identify and appraise the seminal/key theories and concepts related to your proposed ‘pure research’ study It should provide a summary of the main literature fields that inform the research area (for e.g. fields such as social media, service marketing, international marketing, SME marketing, business development, innovation, entrepreneurship, etc). It should not merely be descriptive, but rather should compare and contrast various perspectives on the study area.   2.2 Identification of the need for empirical research The section should end with a discussion of the specific assumptions or hypothesis that the proposed research study could be based upon and/or the description of a specific literature/conceptual frameworks or model that could be used. Sections 2.1 & 2.2 must be written using academic literature only (textbooks and journals) and be fully referenced. 3.1 Justification of the research philosophy/research position This section should start by stating/explaining the research philosophy/research position of the author and how it relates to the aim and objectives of the proposed study. 3.2 Justification of research methods chosen The methods that could be used for the proposed research study should be detailed and justified in this section. For example, observations studies, focus group discussions, survey research, in-depth interviews etc.    It should explain how and why the proposed methods are suitable for use in finding answers to the research objectives.  Include a specific link between aim and objectives and the appropriateness of methods proposed, and how they could be used to address/find answers to the research objectives.   It should specifically, describe and justify in detail the proposed steps that could be followed including what should be done, how and when, and give details of timescales.  It should be written in such a way that someone wanting to do the proposed research could justifiably do so.   3.3 Research analysis This section should describe how the proposed research study should be analysed.  What procedures should be followed and how these procedures are based in the literature.   It should describe how the data gathered should be analysed.  Will SPSS be used for questionnaire data? Will coding be used for qualitative data? What codes could be used (from the literature concepts)? etc   3.4 Limitations   Briefly describe the limitations to the proposed research study plan to finish this section. This could include limitations of resources for doing the research, but mostly it will be about limitations in size of sample/number of cases or respondents that you could research within a 3-month period. There could also be limitations regarding the experience of the researcher.   Material, which is relevant to your work, but which is too long, detailed or in some form that would interrupt the flow of the main body should be inserted in the appendices.  Examples of such material could be a fully developed questionnaire, an interview guide, data codes, questionnaire scale items etc   The reference section must include all the references that are cited in the proposal & presented using the Harvard system (a guide is available on BBL).

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