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CASE STUDY

CASE STUDY
TABLE OF CONTENTS
EXAMINATION OFFICE
IU.DE
Task for the course:
DLBWPFUD01 – Research methodology and data analysis
1.3. Task 3: Mode by Mode-On …………………………………….. ………………………………………….. ……… 3
1.2.
1.
Task 2: Energy Drink by Drinkspirit…………………………………. …………………………………….. 2
1.1.
3. Care process ………………………………………… ………………………………………….. ……………….. 3
Task 1: Fastfood by McTasty …………………………………….. ………………………………………….. … 2
2. Additional information on the assessment of the case study …………………………………. ………………………. 3
Task definition………………………………………… ………………………………………….. ………………… 2
Page 1 of 3
Machine Translated by Google
1 TASK
page 2 of 3
IU.DE
EXAMINATION OFFICE
3. Also develop the research tools to be used (e.g. guide, questionnaire)
3. Develop a concrete research plan, including a precise description of the sample(s) used, a precise description of
the methods and planned evaluation steps.
2. How can taste or willingness to pay be tested in advance?
Choose one of the following case studies for your work.
2. Develop a concrete research plan, including a precise description of the sample(s) used, a precise description of
the methods and planned evaluation steps.
1. Which target group does the drink appeal to? What is the best way to find out?
1. What could be the problem of staff shortage? Discuss possible methods to further define or investigate the
problem.
1.2.
A fast food supplier “McTasty” lacks good staff, especially in sales. Although employee pay is above the industry
average, the company has problems getting young employees in particular enthusiastic about the work. The
company commissions you as a research expert to carry out a project with the following task:
The “Drinkspirit” company wants to launch a new energy drink. The drink is said to be rather expensive, but unlike
other energy drinks, it consists of purely natural ingredients and tastes just as good. Before the drink is introduced,
the company commissions you as an expert to carry out the following studies in advance:
Note: There is no solution here . Pay attention to a coherent and goal-oriented approach and scientific justification.
1.1. Task 1: Fast food by McTasty
Task 2: Energy Drink by Drinkspirit
6. Derive possible measures from (hypothetical) results.
claims for injunctive relief. We would also like to point out that every written draft submitted will be checked using
plagiarism software. We therefore also recommend not to share worked-out solutions under any circumstances, as
this can justify the suspicion of plagiarism.
Note: There is no solution here . Pay attention to a coherent and goal-oriented approach and scientific justification.
5. Derive possible measures from (hypothetical) results.
It is pointed out that IU Internationale Hochschule GmbH is responsible for the copyright of the examination tasks/
tasks. A publication of the tasks on third-party platforms is expressly prohibited. In the event of an infringement, the
university is entitled, among other things,
5. Discuss possible obstacles/limitations of the study.
Note on copyright and plagiarism check:
4. Discuss possible obstacles/limitations of the study.
4. Also develop the research tools to be used (e.g. guide, questionnaire)
Please take into account the task described in the respective case study when you work on it.
Machine Translated by Google
Coverage: Clear definition of the problem/object to be studied
In principle, there are several channels available for supervising the case study. The respective use is in your own
area of responsibility. The tutors are available for technical consultations on the choice of topic on the one hand and
for formal and general questions about academic work on the other.
1.3.
When analyzing the case study and completing it, the assessment criteria and explanations set out in the exam
guide must be taken into account.
Work
Task 3: Mode by Mode-On
Accuracy: Correctness of spelling and punctuation
Note: There is no solution here . Pay attention to a coherent and goal-oriented approach and scientific justification.
Language: Quality of the linguistic expression and appropriateness of the language style for a scientific
3. How can employee satisfaction be measured?
Develop a coherent concept (including the choice of method(s), sample(s) and evaluation steps) in order to fulfill the
fashion manufacturer’s orders in the best possible way.
Formalities: Compliance with formal requirements
2. What research measures can you guarantee for the implementation of this culture in other countries?
Conclusion: Possible recommendations for action and consequences should be discussed here.
Analysis: The analysis refers on the one hand to the proposed evaluation steps and on the other hand to the
interpretation of possible results.
measure?
1. Measurement of the current situation: Which corporate culture currently prevails, how exactly can this be done
Concepts: This is about the well-founded selection of the appropriate methods.
However, the tutors are not intended to accept structures, parts of the text or drafts, since the independent creation
is part of the examination to be performed and is included in the overall assessment. However, references to outline
drafts are given to make it easier to get started with structuring a scientific work.
The German fashion manufacturer Mode-On now wants to expand abroad and is planning to open a branch in South
Korea as well as in Brazil. Since his concept has been very successful so far, it is important to the manufacturer that
the same positive corporate culture prevails in all countries and that the employees are satisfied. He commissions
you as a psychologist to accompany this process by entrusting you with the following tasks:
page 3 of 3
EXAMINATION OFFICE
IU.DE
3. CARE PROCESS
2. ADDITIONAL INFORMATION ON THE EVALUATION OF THE CASE STUDY
Machine Translated by Google

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