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Managing Information and Knowledge Strategically

Nottingham Business School EXAMINATION PAPER
(UNDERGRADUATE ONLINE OPEN BOOK)
Module Name: Managing Information and Knowledge Strategically
Module Code: BUSI30508
Examination Period: Half Year 2
Time: Start time: 10:00 a.m. (UK Time); Duration: Six (6) hours
Submission Deadline: 4th June 2021 at 4:00 p.m. (UK Time)
Inclusive Assessment: Online examinations have 100% extra time added
to enable all reasonable adjustments to be accommodated while working
online. If you have a Statement of Access, you should complete the
examination in line with the adjustments identified in your statement.
INSTRUCTIONS TO CANDIDATES
Type of Examination: Open Book Examination. You may make use of any
material that was provided within the module as well as any external
academic sources. You must not copy and paste material from any source.
Honesty and Integrity: We expect you to act with integrity in undertaking
this Examination in line with the Student Code of Conduct and the Academic
Irregularities Policy. All submissions will be submitted to Turnitin for
originality checking which includes checking against all other students’ work.
You must NOT:
• Copy and paste material from any source. (Note, unless indicated
otherwise in your examination paper, it is permissible to copy and
paste diagrams as long as these are correctly cited and absolutely
necessary for the purposes of completing your answer).
• Collaborate with others in completing the examination.
• Share any aspect of your work (e.g. notes, calculations, answers,
sources) with other students by screenshare, social media, telephone,
or email.
Materials Provided: The following are provided in the Examination (Online)
content unit in the Module Learning Room.
Nottingham Business School
2
• Instructions and guidance for the Examination
• A description of your responsibilities
• Instructions and guidance for the Examination
• A copy of the Examination Paper
• A copy of the NBS Online Answer Booklet (YOU MUST USE THIS
ANSWER BOOKLET TO SUBMIT YOUR ANSWERS)
PLEASE NOTE THAT THERE MAY BE QUESTION SPECIFIC
INSTRUCTIONS INCLUDED ON THE PAPER BELOW TO HELP YOU
COMPLETE ALL ELEMENTS OF EACH QUESTION ONLINE.
Word Count: The total maximum word count for this Examination is:
3,000 words
The following penalties will be applied (NBS Word Count Policy-Online
Examination) if the Examination word count is exceeded.
• Additional words up to 500 words, the overall grade for the piece of
work will be reduced by 1 grade point (e.g. UG 2.1-Mid to 2.1-Low; PG
Commendation-Mid to Commendation-Low);
• Additional work exceeds 500 words, the overall grade for the piece of
work will be reduced by 3 grade points (e.g. 2.1-Mid to 2.2 Mid; PG
Commendation-Mid to Pass-Mid).
• These penalties will be applied even if the reduced grade is below a
Pass grade.
All non-narrative elements included in the work that require a written
description ARE EXCLUDED from the word count. These include:
calculations, tables, charts or diagrams.
Citing and Referencing Requirements:
1. In-text citations are encouraged.
2. NO reference list in Harvard style is required.
3. Appendices should NOT be submitted and will NOT be graded.
Submitting your Answer Booklet:
All required examination answers MUST be typed in your copy of the NBS
Online Answer Booklet.
You MUST submit your answer booklet to the required module Dropbox
folder by the Submission Deadline stated above.
Nottingham Business School
3
You should plan to submit with sufficient time to account for circumstances
that are outside your control. Should you be prevented from submitting and
miss the deadline due to such circumstances, then you should:
• email a description of the problem to your tutor (include a screenshot
or photograph of the issue) and if possible, include a copy of your
Answer Booklet in the email.
• submit your Answer Booklet to the Dropbox folder as soon as you are
able to.
Distribution of Marks and Word Count for Sections in the
Examination: Below you will find, for each section of your Examination, the
distribution of marks and approximate suggested word count. You are
advised to use the marks allocated to each question within a section to
determine how to use the overall word count.

SectionNumber of questions to be
answered
Marks available
for this section
Approximate word
count for this
section
AAnswer 2 questions from a
choice of 4
503,000
Total marks
50 marks
Maximum words
3,000 words

END OF INSTRUCTIONS
Nottingham Business School
4
Question 1
Voice-recognition technology is being used to give the customer the ability
to order products vocally, and to connect to a range of smart home devices.
a. What are the benefits that voice-activated technology can offer a
business focused on creating smart-home devices? Illustrate your
answer through the use of examples. (10 Marks)
b. What are the challenges for businesses operating in smart-home
products? Again use examples to illustrate your answer. (15 marks)
Question 2
You are the Chief Digital Officer of a medium sized business that designs and
fits blinds for business and in people’s homes. Your digital strategy is
focused on introducing robots to improve company performance and the
customer experience of having new blinds delivered and fitted.
What are the main advantages of your robot-focused strategy and what are
the challenges that you will need to overcome to introduce robots into your
operations? You will need to specify what roles you envision robots to be
undertaking in your strategy. (25 marks)
Question 3
a. What are the different organisational perspectives towards knowledge,
and how do these perspectives impact approaches to the management
of knowledge in an organisation? (15 marks)
b. There are different perspectives of knowledge that impact approaches
organisations take in knowledge sharing. To what extent is this
knowledge sharing in organisations possible using Information and
Communication Technologies (ICT)? (10 marks)
Question 4
a. Businesses strive to remain ever more competitive in the digital age,
and have heavily invested in technologies for business analytics that
may offer the competitive advantage that they desire, particularly in the
collection and processing of customer data. Within the context of a retail
business, describe how business analytics processes are used to support
managerial decision-making processes. (10 marks)
b. Critically analyse the challenges and opportunities posed to
organisations and businesses, in the public and private sectors, by the
collection, analysis and use of big data (15 marks)
Nottingham Business School
5
END OF EXAMINATION QUESTIONS
Module Leader’s signature of approval:
Donna Champion
Diana Frost
Date:
29th April 2021

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