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WSTC BUSM0011Business Studies Individual-Report Guidelines

WSTC BUSM0011Business Studies Individual-Report Guidelines Page 1
BUSINESS STUDIES
Assessment 3
INDIVIDUAL REPORT GUIDELINES
TERM 3 2021

ASSESSMENT TASK INSTRUCTIONS
Read all the information below and follow any instructions carefully before proceeding.
UNIT NAME:Business Studies
UNIT
NUMBER:
BUSM 0011
VALUE OF
QUESTIONS:
The report has a total raw mark of 80.
The overall weighting of this assessment for the unit is 40%.
SUBMITTING
THE
ASSIGNMENT:
The assessment is to be submitted online to Turnitin through
vUWS.
Go to the Assessment 3 folder on the unit vUWS site and look for
the submission link.
The submission deadline is 11.59pm on Friday, 28th January,
2022 – NO EXTENSIONS POSSIBLE TO THIS DEADLINE
Please get in touch with your tutors if you have further
questions regarding the assignment.

WSTC BUSM0011Business Studies Individual-Report Guidelines Page 2
INDIVIDUAL REPORT – REQUIRED TASK
The aim of this assessment is to assess your ability to:
• apply knowledge and understanding of some business theory to actual business activity;
• collect, collate, organise and present relevant information;
• understand and explain the meaning, role and importance of various business functions (eg
management, finance, HR, marketing); and
• access and use technology to obtain information.
The tutor will have already allocated to each student an ASX listed company chosen from the list below:

No.Public CompanyASX
Code
1Adairs LimitedADH
2Baby Bunting Group LimitedBBN
3Domino PIZZADMP
4KathmanduKMD
5MyerMYR
6Nick Scali LimitedNCK
7Slater & GordonSGH
8ANZ Banking Group Limited (Personal Banking)ANZ
9Beacon Lighting GroupBLX
10Blackmores LimitedBKL
11Commonwealth Bank (Personal Banking)CBA
12Flight Centre TravelFLT
13Harvey NormanHVN
14JB Hi-Fi LimitedJBH
15Michael HillMHJ
16National Australia Bank (Personal Banking)NAB
17Noni B LimitedNBL
18Qantas AirwaysQAN
19Westpac Banking Corp (Personal Banking)WBC
20Woolworths Supermarkets (Woolworths Group
Limited)
WOW
21Coles Supermarkets (Coles Group Limited)COL
22ARB CorporationARB
23Bank of Queensland (Personal Banking)BOQ
24Coca-Cola AmatilCCL
25Origin Energy (For Home)ORG
26AGL Energy LimitedAGL

WSTC BUSM0011Business Studies Individual-Report Guidelines Page 3
Prepare a report which contains the following sections (maximum 1,250 words):
1: Introduction and Overview (Suggested length: 150 words)
Provide a brief introduction of your allocated company regarding:
• the industry of your company (for example, airline, energy, mining, real estate etc.);
• its brief history and where is it based;
• the products or services it provides; and
• a preview of what will be discussed.
2: Business and Management Structure (Suggested length: 250 words)
Describe the form of organisational structure of your company (such as line structure, matrix etc) and
provide evidence to support your description.
Outline the type of management style you believe has been adopted by your company (such as autocratic,
participative etc) and provide evidence to support your belief.
3: Human Resources (Suggested length: 250 words)
Explain key human resource challenges faced by your company. For instance, hiring of overseas skilled
workers instead of local workers, training staff of diverse backgrounds and staff retention, etc.
4: Marketing (Suggested length: 250 words)
Describe the main marketing strategies used by your company to promote their products or services.
Outline how these strategies have been successful (or not) against their major competitors. Consider using
the SWOT analysis to enhance your message.
5: Social Media (Suggested length: 250 words)
Discussion the social media platform being adopted by your company and the reasons for using such
social media platforms. Reasons can be (but not limited to) greater exposures of company profile, public
relations and safety recall of products, etc. Provide evidence to support your discussion.
6: Conclusion (Suggested length: 100 words)
Sum up what was discussed in the report and comment on what was deduced from the gathered
information about the future outlook for your company. Ensure to tie the conclusion back to the introduction
and do NOT introduce any new ideas in the conclusion.
WSTC BUSM0011Business Studies Individual-Report Guidelines Page 4
SUBMISSION INFORMATION & GUIDELINES
Please note the following points:
1) Students are required to upload their report online through Turnitin on vUWS (Assessment tab) by
the end of Week 10 (Midnight, Friday 28th January, 2022 – remember no extensions can be
granted for this deadline).
2) This is an online submission only assignment. The digital receipt generated by Turnitin and sent
to the student’s email account must be retained as proof of submission.
3) Only submit WORD documents NOT PDF.
4) The report must be word processed in Arial font, 12 point with a line-spacing of 1.5.
5) Word count for the report must be 1,250 words (±10%)
(excluding the reference list and appendices).
6) It is not necessary to include a cover page, table of contents or an executive summary. If included,
these sections will not contribute towards the total word count or the total marks.
7) Please refer to Section 3 of the Learning Guide for details on Late Submissions.
8) Your submission will be marked out of 80 marks and is worth 40% of your final grade.
9) The Individual Report Marking Guide (page 6-7 below) will show you how your mark will be
determined and provide a form of additional feedback. A copy of the Marking Guide is also
available in the Learning Guide.
10) Please note this is an individual assignment and students should work independently. Any
evidence of collusion will be reviewed and may lead to the application of the Student Misconduct
Rule.
11) You must include a reference list and in-text citation. Please include any references you have
used and cited in your report. You must use the Harvard WesternSydU referencing system as per
the guide available from the Western Sydney University library website. For guidance on citation and
referencing, please refer to the URL links below. This will ensure that you use the correct referencing
approach.
Citation guide
http://library.westernsydney.edu.au/main/guides/referencing-citation/i%3aCite
Harvard WesternSydU referencing guide
http://library.westernsydney.edu.au/main/sites/default/files/cite_Harvard.pdf
Avoid using Wikipedia as your references
While attempting this task you are STRONGLY reminded of the importance of maintaining the originality of
your work. Please make sure you use your own words to describe your ideas, and acknowledge the ideas,
opinions and theories of others where you include them in your work. Submitting work that is not your own
original effort has serious consequences ranging from the need to re-submit the assessment task to a finding
of serious academic misconduct and suspension or exclusion from The College.
WSTC BUSM0011Business Studies Individual-Report Guidelines Page 5
FREQUENTLY ASKED QUESTIONS
What is being asked for? Are we on the right track?
Making sure you understand what is being asked for is the first step! A good answer to a
question that has not been asked is actually a bad answer!
Reviewing Lectures and the associated chapter readings would be a good starting point.
Subsequently, you should research your allocate company’s website, media reports and journal
articles. Furthermore, you should go through the company and ASX websites (if applicable) to extract
relevant information about your allocated company. Look for additional information from credible
news sources such as the Australian Financial Review and journal articles, which can be found from
the library URL at < http://library.westernsydney.edu.au/main/>
What sort of language does this assignment require?
Specialised terms, or “jargon”, should be defined but everyday terms should not. Do not assume
that your reader is an expert in the area being discussed, nor assume that they are entirely
uneducated.
How many references do we need?
The reference list should contain only those resources that have actually been referred to (or
“cited”) in the assignment itself. The quantity of references is not as important as the quality of your
references; the relevance of your references and how the references are used in your assignment.
A general guide is three references per 500 words. Therefore, you should aim to have about
seven to eight references.
Will our tutor (or other staff) read our drafts before we submit?
No. We will give guidance but will not actually read (or proof-read) any reports in advance.
Who should I ask if I have more questions?
You should ask your tutor as there may be other students who have the same questions and
there is a need for consistency in advice.
How does the assignment contribute to my assessment mark?
This assignment is worth 40% of your total marks in the unit. You will be given a mark out of 80,
which will then be converted to a mark out of 40.
WSTC BUSM0011Business Studies Individual-Report Guidelines Page 6
Individual Report Marking Guide (The report is marked out of 80)

CriteriaDescription and score
Introduction
and overview
( /10)
There is a basic attempt
at an introduction and
provision of an overview
of the report
There is an introduction
that provides a general
overview of the report
There is an introduction
that provides a specific
preview of what is
included in the report
0–56–89–10
Management
and
Organisational
Structure
( /10)
There is a general
discussion of management
styles and organisational
structures
Presents a more focused
management style and
organisational structure
that can be appropriate
for the chosen business
Presents a highly
relevant management
style and details an
organisational structure
for the chosen business
0–56–89–10
Human
Resources
( /10)
There is a general
discssion of HR issues and
concepts
Presents more focused HR
issues and concepts that
can be appropriate for the
chosen business
Presents HR issues and
concepts that are highly
relevant and appropriate
for the chosen business
0–56–89–10
Marketing
( /10)
There is a general
discssion of HR issues and
concepts
Presents appropriate
marketing concepts that
are used or maybe used
by the chosen business
Presents highly relevant
marketing concepts that
are used by the chosen
business
0–56–89–10
Social media
( /5)
There is a general
discssion of social media
Identifies some examples
of how the chosen
business uses social media
Draws on multiple
examples to illustrate the
social media strategy of
the chosen business
0–12–34–5
Conclusion
( /10)
There is basic attempt at
a conclusion
There is a conclusion that
provides a general
summary of the report
There is a conclusion
that provides a specific
summary of the report
0–56–89–10

WSTC BUSM0011Business Studies Individual-Report Guidelines Page 7

CriteriaDescription and score
References
used and
referencing
style
( /10)
• Basic attempt to cite
secondary sources in
the report
• Report uses 2 or
fewer appropriate
sources and attempts
to cite either in-text
or in the reference list
(NB: Appropriate
sources for this report
include company
websites, personal
interviews, news
articles and industry
or government data)
• Report uses at least 3
appropriate sources
with clear evidence
• Clear evidence of an
attempt to cite
sources both as in
text citations and in
the reference list
• Report uses more than
3 appropriate sources
• Strong evidence of
sources cited both in
text and in the
reference list
0–56–89–10
Report
structure,
spelling and
grammar
( /10)
• Basic attempt to
structure the report
• There are many
spelling and
grammatical errors
• Report has an
introduction, a body
and a conclusion
• There are few
spelling and
grammatical errors
• Report has an
introduction, a
body that
addresses each
section clearly,
and a conclusion
• Contains no
discernible spelling
or grammatical
errors
0–56–89–10
Adherence to
submission
requirements
apart from
referencing
( /5)
Report:
• does not adhere to all
submission
requirements except
referencing
Report:
• adheres to all
submission
requirements
05

END OF INDIVIDUAL REPORT GUIDE

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